What do Eminem, Chrysler and the Super-Bowl have in common? Detroit. Detroit used to be the nations leading auto-manufacturing city back in the 1960's and 70's, producing the most radical new pieces of metal on four wheels. When the rest of the world was making small gas-saving (at least in that time period) commuter cars, Detroit built the Hemi Cuda, Mustang Mach 1 and the Pontiac GTO. It was the height of automotive excellence in the US, and Detroit was our bedrock.

There is no platform too small, large or populated that will prevent the auto-manufacturing giant, BMW, from exhibiting their product. A recently released pilot project called “BMW EDIZONE” on Facebook (FB) permits fans of the BMW Italy brand page to vote for several custom foil designs from young designers. FB users may also customize their own foils’ based on a BMW branded exoskeleton. Specifically geared toward a younger audience, the winner of this contest will receive a low financing option based on the contestants’ age. Additionally, the winner's design will be produced as a single used car in the Italian market.