This year’s Super Bowl was a battle to remember, both on and off the field. Not only did the television event feature a match off between the New England Patriots and the New York Giants, but it also spurred a battle between advertisers hoping to score big.

Taking the social media world by storm, the hot, new social platform to join is Pinterest. Rivaling Facebook, Twitter, and Tumblr, Pinterest users are attracted to the site because its based off self-expression and visual appeal. Users are able to discover new things (photos and videos) and then share the content with others.

Frankly, before the beginning of last week, the world didn’t know much about SOPA (Stop Online Piracy Act). Then, within a few days, SOPA swept across social medium platforms like wildfire informing users of its’ dangerous implications and urging others to protest against it.

Let’s face it, there are few brands, products or people that go far in the digital realm without a personality. There are some exceptions (see photo above) but for the most part brands that lack personality just fall flat and disappear into the digital abyss. If you’re looking to take your brand and social profiles to a level that engages your audience, try throwing a little charisma into your content.

First it was Facebook, then it was Twitter, and now, the new cool kid on the block seems to be Tumblr – a hosting platform that allows users to post text, videos, images, and even audio to their free blog.