Hathway now provides Mobile Conversion Testing. eCommerce on a mobile? Think Couch Commerce! Mobile users shop online, at their leisure. Through VWO's new Mobile Website Testing functionality, we can optimize your mobile site for usability and increase your conversions.

Every day, online businesses flood to web- strategy specialists like HATHWAY with a single goal: get more website conversions!

When we rebuilt our website in May, we wanted it simply to be awesome. One of the most-liked features of our previous website was the team page. It showed a glowing silhouette of each employee, and when you moused over each employee it showed his or her full-light photo. It used pure CSS and was pretty slick.

Since Facebook launched Pages in 2007, it has been difficult for international Brands to adopt the right strategy on the platform. “Should we create an international page or should we localize and create multiple pages targeting each region individually?” That question has been asked many times and here is the answer:

Over two years ago, Apple announced the iPhone 4 to the world. Among several improvements over its predecessor, the iPhone 3GS, the newest iDevice boasted a 3.5” display at a resolution of 960×640 pixels. That’s a pixel density of 326 pixels per inch (PPI). According to Apple, the human eye cannot distinguish individual pixels on the display when held at typical viewing distance. And thus it was branded as the Retina display.

HATHWAY is an agency full of people with unique talents. You can see it in our work, in our play and defined in our company values. When digging side by side in the digital trenches it is easy to see those work talents shine but we don’t often get to see what makes people tick when they step outside the office.

The “outside-the-office” story of our beloved Keena Zorovich is so amazing — we had to share.

We’re excited to announce that big things are happening here at HATHWAY. Throughout the month of May, our team has been busy at work moving and settling into a new home, rebranding the agency, and launching a new website! With all the new and exciting changes that have been going on with our agency, we decided to share the news with all of you. 

In this day and age, there is no excuse for businesses and organizations to not have a Facebook page.  As fervent supporters of the digital realm, we know that social media should be incorporated into every marketing strategy. Thus, we have developed a cheat sheet for Facebook brand page newbies. Follow the 4 simple steps below and you will transform into a Facebook Genius—guaranteed!

Here at HATHWAY, we’re big believers that social media is revolutionizing society and the world as we know it. If the sheer amount of activity on social media sites is not convincing, take into account the reach social media has. Recently, we’ve witnessed a surge of social media users who will speak out once a controversy arises and transform into digital activists.

After much speculation and anticipation, Facebook finally allowed brand pages to preview what their Timelines would look like on March 1st. Some brands implemented Timeline as soon as an hour after it was released. On the other hand, some brands have taken time to understand the new Facebook design and learn how they can utilize the new changes to their advantage. If your business falls into the latter group, fear not, HATHWAY will explain how you can leverage Timeline for your brand.

At HATHWAY, it’s no secret that we are mildly obsessed with infographics. We could spend hours scanning the web looking for the best infographics. In fact, I even had to exercise some self-control when researching for this blog.  Bottom line: once you start looking at infographics, it’s almost impossible to stop. But why? What’s so special and captivating about infographics?

In 2011, brands quickly learned how social media was revolutionizing business. Social media sites now provide an outlet for consumers to share their opinions about a particular brand. Whether a comment is made on a review site, recommendation page or the brand’s own Facebook page, social media has created a new platform for customer service.

This year’s Super Bowl was a battle to remember, both on and off the field. Not only did the television event feature a match off between the New England Patriots and the New York Giants, but it also spurred a battle between advertisers hoping to score big.

Taking the social media world by storm, the hot, new social platform to join is Pinterest. Rivaling Facebook, Twitter, and Tumblr, Pinterest users are attracted to the site because its based off self-expression and visual appeal. Users are able to discover new things (photos and videos) and then share the content with others.

Frankly, before the beginning of last week, the world didn’t know much about SOPA (Stop Online Piracy Act). Then, within a few days, SOPA swept across social medium platforms like wildfire informing users of its’ dangerous implications and urging others to protest against it.

Let’s face it, there are few brands, products or people that go far in the digital realm without a personality. There are some exceptions (see photo above) but for the most part brands that lack personality just fall flat and disappear into the digital abyss. If you’re looking to take your brand and social profiles to a level that engages your audience, try throwing a little charisma into your content.