There are 3 major factors to consider for your SEO campaign: keyword analysis, on-page optimization, and arguably the most important, back-links or inbound links.  Before back-links used to just be a referral source that could generate some unexpected traffic.  From my experience they are now the most weighted factor when it comes to Search Engine Rankings. In case you are unfamiliar with the term back links, simply put, back links are links to your site from another site.

That’s right, this is a blog about blogs.  However, instead of telling you how cool it is to be able to voice your opinion, I will be revealing how blogging can help improve your SEO and in turn drive more traffic to your website. Here are some tips for effective blogging.

Hathway Tech has rebranded, expanded, and moved! Read all about it and see some snapshots of our new home, and our new crew. (courtesy of our Creative Director Garrett Deiter)

Your winery’s website should act as a second storefront.  If built properly, your website will work as a 24 hours a day 7 days a week sales representative.  Your visitors should be able to navigate throughout your website with ease and find everything that they are looking for. As potential customers, they should feel comfortable and safe about giving their purchasing information to you.  In other words, your winery ecommerce solution should be your best salesperson.

Time is extremely important when running a winery, and there never seems to be enough of it. Which means that you probably don’t have very much time to spend on managing your website. As such, you might have whoever created your site managing it, whether it be a freelance developer or maybe a friend or family member. These can be very stressful situations, especially if the developer does not work directly for your company or did the project pro-bono. Even the smallest changes can take weeks to be made, and this can be very detrimental to the success of your site.