For the past 15 years, Straight Down has earned a reputation for quality golf apparel, gaining a loyal customer base and notoriety on California’s Central Coast as well as small boutiques, golf stores and wineries across the nation. Straight Down decided to take their business to the next level, expanding with a new ecommerce-based website, launched in late May 2011.

HATHWAY redesigned the site from the ground up, with both HATHWAY and Straight Down creative teams focused on translating the Straight Down lifestyle and brand across the entire user interface. Original imagery, product photography, site layout and placement of ecommerce navigation items give straightdown.com a seamless and branded user experience.

The redesigned straightdown.com delivers a sophisticated design, amplified brand and full ecommerce functionality. The new site gives loyal customers a sense of pride and the new functionality brings the Straight Down brand to whole new markets. Looks like this new site has earned them a hole in one.

Are you looking to take your brand to new levels? Give HATHWAY a call.