Here at HATHWAY, we’re big believers that social media is revolutionizing society and the world as we know it. If the sheer amount of activity on social media sites is not convincing, take into account the reach social media has. Recently, we’ve witnessed a surge of social media users who will speak out once a controversy arises and transform into digital activists.

In 2011, brands quickly learned how social media was revolutionizing business. Social media sites now provide an outlet for consumers to share their opinions about a particular brand. Whether a comment is made on a review site, recommendation page or the brand’s own Facebook page, social media has created a new platform for customer service.

This year’s Super Bowl was a battle to remember, both on and off the field. Not only did the television event feature a match off between the New England Patriots and the New York Giants, but it also spurred a battle between advertisers hoping to score big.

Taking the social media world by storm, the hot, new social platform to join is Pinterest. Rivaling Facebook, Twitter, and Tumblr, Pinterest users are attracted to the site because its based off self-expression and visual appeal. Users are able to discover new things (photos and videos) and then share the content with others.

Frankly, before the beginning of last week, the world didn’t know much about SOPA (Stop Online Piracy Act). Then, within a few days, SOPA swept across social medium platforms like wildfire informing users of its’ dangerous implications and urging others to protest against it.