Design Series: Web Design trends in 2011

Tagged in current trends, design, mobile application, web design

Forget about the complicated flash animations, glittery titles and flashy designs. Web design in 2011 is not about beauty — it is about functionality. Trends for this year and future years consist of responsive web design, constant connection and virtual reality. Several factors contribute to these trends such as, simple color schemes, intuitive design, easily accessible information and fast response. Here are just a few of the most popular web trends found on websites today:

Design Series: The Importance of a Strong Identity

Tagged in design, identity, logo, web design

Let’s play the Name That Logo Game...

way too easy right? It’s because every one of these visual identities are composed of special features that are instantly recognizable to people. Whether it’s through the red and white of the Coca-Cola word mark or it’s the golden arches of the McDonald’s ‘M’ , these logos have their own exclusive character that helps make them instantly recognizable, creating a unique identity.

Logos should portray the business in a positive light and embody their mission, through simple text, a symbol or a combination of the two.

Design Series: Infographics - worth 1000 words

Tagged in design

(...Don’t worry, this isn’t 1000 words.)

But just in case you are one of the few people who don’t know what infographics are, you need to read and enjoy this 417 word blog. To begin: Information Graphics (or more commonly spoken on the streets: Infographics) are visually graphic representations of information or data.

Design Series: The Harry Potter Brand

On July 15th, audiences of all ages will be forced to wait in line for hours, maybe even days in anticipation for the very last...I repeat...the very LAST Harry Potter movie: The Deathly Hallows Part 2.

Cookin' Up Digital Communities

When Big Poppa was looking to take his American made Smokers and Grills to the next level he gave HATHWAY a call. From the ground up, we developed bigpoppasmokers.com. Much more than just a place to buy smokers and rubs, the site is an interactive online community for backyard chefs and barbeque enthusiasts alike.