Need plan out your day? There’s an app for that. Want help raising your children? There’s an app for that. Wanna improve your golf swing? You guessed it…there’s an app for that too.

With smartphones commonplace in today’s society, mobile applications are beginning to rule our lives. There is literally an app for almost anything you think you might need or didn’t know you wanted.  “There’s an app for that” has become such a well know phrase, Apple trademarked in the fall of 2010.

The hyper-competitive online environment is a lot like the wild, wild west of marketing. Businesses in industries across the board are struggling to compete and establish a sustainable web business or presence. At HATHWAY, we understand how difficult it can be so we have established the following 6 essential steps to establishing a sustainable business online.

With thriving practices throughout California, Dr. Peter Muran and Dr. Sandy Muran of Longevity Healthcare, wanted a platform to promote and encourage a healthy lifestyle so they contacted HATHWAY for an interactive solution. Myhealth360.com, a subscription-based website launched earlier this week, offers engaging content and health solutions while putting integrative medicine at your fingertips.

Youthful rebellion and innovative technology can be a dangerous mix but we’ve found a way to make it work.  We are HATHWAY, an interactive marketing agency in Southern California breaking rules, pioneering new technologies and winning-over clients across the globe. Our practice wasn’t found in a book or out of competitive necessity. We know no other way. We were born this way — Born Digital.

Let’s be honest, putting together a good website is A LOT of work. Coordinating designers, copywriters, programmers, UI designers and a partridge in a pear tree is no easy feat. So after weeks (even months) of hard work, stress, coordination and the correct alignment of planets your website is up! Hooray! Now what?