Or “elephan-site-is” if you’re really into puns. What is it? Simply put, it’s a site with way too much going on. Visitors find themselves suffering symptoms of disorientation, confusion, and an overall sense of being overwhelmed. And if they can’t figure out within 5 seconds why they are there, what purpose the site serves them, and how to get to where they want to go, you can say bye-bye to any chance of keeping them there. Elephan-site-is caused by three bad habits. We’re going to check out each one before letting you in on the fool-proof cure.