F-commerce. No, this isn’t a curse to commerce. F-commerce, or Facebook e-commerce is a rising trend in the world of social commerce in which businesses and brands sell goods and services on Facebook. It makes sense. With over 600 million Facebook users, the growing population provides opportunities for companies to explore better ways to promote business and gain sales.

When Sean Ruel, owner of Golden Ruel Enterprises and Straight Edge Painting had an idea for a new website-based business, he called HATHWAY. With the goal of connecting homeowners with trustworthy, reliable contractors, Sean and HATHWAY bellied up to the drawing board. Soon after, Rate My Contractor was born.

The second annual Central Coast Cancer Challenge (CCCC) takes place August 7, 2011 in San Luis Obispo. HATHWAY will be there donning running shoes and tech-tees. That’s right! Not only do we make amazing websites and mobile apps but we’re also athletic and enjoy supporting our local community. We hope you can join us.

(...Don’t worry, this isn’t 1000 words.)

But just in case you are one of the few people who don’t know what infographics are, you need to read and enjoy this 417 word blog. To begin: Information Graphics (or more commonly spoken on the streets: Infographics) are visually graphic representations of information or data.

The concept of social rewards, the virtual social marketing new kid on the block has taken the industry by storm. At its core, the idea of social rewards is a tricked-out customer loyalty program infused with check-ins and e-points. Call it what you want but social rewards are a great way to get easy word-of-mouth street cred while rewarding your loyal customers.

With the combination of social media and traditional websites, a new era of digital community is born.  Building a digital community around your brand or business is a great way to create ambassadors and keep customers and users coming back to your site. A digital community, simply put is a group of people coming together with similar goals and interests on the World Wide Web. Community can come in many forms on the web such as product reviews, social media integration or mobile apps.

On July 15th, audiences of all ages will be forced to wait in line for hours, maybe even days in anticipation for the very last...I repeat...the very LAST Harry Potter movie: The Deathly Hallows Part 2.

Sterling Ball is a straight-shooting, BBQ enthusiat with a love of cooking, an exciting sense of humor and two successful businesses. HATHWAY visited him at San Luis Obispo-based, Ernie Ball, Music Man to check in on how things we going with his newest venture, Big Poppa Smokers.

When Big Poppa was looking to take his American made Smokers and Grills to the next level he gave HATHWAY a call. From the ground up, we developed bigpoppasmokers.com. Much more than just a place to buy smokers and rubs, the site is an interactive online community for backyard chefs and barbeque enthusiasts alike.

The word affiliate gets thrown around a lot these days and can mean a lot of things to a lot of people. If you are a business that sells products or processes transactions online for your services, reading this article will help you understand how an affiliate marketing software can help you earn more revenue online.

Take the best of social web and mix it with ecommerce you get social commerce, a new(ish) trend that is changing the face of online brands and retail. Over the last year, this e-mashup has been on the rise and presents online stores a new way to engage customers and increase sales.

A few months ago while attending the Game Developers Conference in San Francisco, I found myself a fish out of water. You see, I’m not really a gamer. Sure, I had a short love affair with Guitar Hero. (Didn’t we all?) I was attending the GDC merely to support one of our clients in the industry. None-the-less, as I walked up and down the conference streets I became hooked, almost drawn to one place over and over again — the Xbox compound.

Need plan out your day? There’s an app for that. Want help raising your children? There’s an app for that. Wanna improve your golf swing? You guessed it…there’s an app for that too.

With smartphones commonplace in today’s society, mobile applications are beginning to rule our lives. There is literally an app for almost anything you think you might need or didn’t know you wanted.  “There’s an app for that” has become such a well know phrase, Apple trademarked in the fall of 2010.

They are popping up all over the place — you’ve probably seen more than a few times and wonder what they are. Alien code? Bad graphic design?  Those wacky black and white squares found on billboards, postcards and other forms of print collateral are QR codes and they are taking the marketing world by storm.

When you make your living working with the social web, expect the unexpected. Even for the most focused digital marketer or (dare I say) social media expert, a simple click-of-a-link and your day’s trajectory can be completely changed.  All it takes is one wacky Tweet, interesting Stumble, shiny object or in this case, Google autocomplete and you find yourself on tangents you never imagined.  This is what happened yesterday as I was innocently researching for a blog on Lady Gaga.

There are some times during the where it’s just inappropriate or not possible to receive and send texts. If that’s the case in your day-to-day life, HATHWAY has the app for you.