So…. you’ve decided to open up a store on Facebook. Great! Now what? Selling on Facebook is a good idea. With over 700 million users on the platform, it’s not a bad place to promote your business. When starting any kind of new business or organization there are several factors to consider before you dive in and start selling on Facebook direct to your fans.

Last week HATHWAY headed down to The Agenda Show in Huntington Beach.  The trade show puts the call out to brands, big and small in the action sport industry. From skateboards to watches, from the new and funky to the tried and true, brands and buyers flock to The Agenda Show to show off their upcoming lines. HATHWAY Creative Director, Garrett and Kevin, HATHWAY Chief Marketing Officer attended the show to shake some hands and cause some mischief.

Forget about the complicated flash animations, glittery titles and flashy designs. Web design in 2011 is not about beauty — it is about functionality. Trends for this year and future years consist of responsive web design, constant connection and virtual reality. Several factors contribute to these trends such as, simple color schemes, intuitive design, easily accessible information and fast response. Here are just a few of the most popular web trends found on websites today:

If you are still broadcasting messages to your target audience, you’re doing it wrong! Broadcasting is dead, my friends. The days of taking a branded message and plastering all over magazines, walls and bathroom stalls are gone. Marketers no longer seek impressions, we want interaction and audience engagement. Today’s consumer is smart, on-the-go and hard to catch.

How does one capture the elusive consumer darting from place to place, medium to medium? Transmedia.

Let’s play the Name That Logo Game...

way too easy right? It’s because every one of these visual identities are composed of special features that are instantly recognizable to people. Whether it’s through the red and white of the Coca-Cola word mark or it’s the golden arches of the McDonald’s ‘M’ , these logos have their own exclusive character that helps make them instantly recognizable, creating a unique identity.

Logos should portray the business in a positive light and embody their mission, through simple text, a symbol or a combination of the two.