F-commerce. No, this isn’t a curse to commerce. F-commerce, or Facebook e-commerce is a rising trend in the world of social commerce in which businesses and brands sell goods and services on Facebook. It makes sense. With over 600 million Facebook users, the growing population provides opportunities for companies to explore better ways to promote business and gain sales.

When Sean Ruel, owner of Golden Ruel Enterprises and Straight Edge Painting had an idea for a new website-based business, he called HATHWAY. With the goal of connecting homeowners with trustworthy, reliable contractors, Sean and HATHWAY bellied up to the drawing board. Soon after, Rate My Contractor was born.

The second annual Central Coast Cancer Challenge (CCCC) takes place August 7, 2011 in San Luis Obispo. HATHWAY will be there donning running shoes and tech-tees. That’s right! Not only do we make amazing websites and mobile apps but we’re also athletic and enjoy supporting our local community. We hope you can join us.

(...Don’t worry, this isn’t 1000 words.)

But just in case you are one of the few people who don’t know what infographics are, you need to read and enjoy this 417 word blog. To begin: Information Graphics (or more commonly spoken on the streets: Infographics) are visually graphic representations of information or data.

The concept of social rewards, the virtual social marketing new kid on the block has taken the industry by storm. At its core, the idea of social rewards is a tricked-out customer loyalty program infused with check-ins and e-points. Call it what you want but social rewards are a great way to get easy word-of-mouth street cred while rewarding your loyal customers.