Blog

In the digital world, trends, tactics and popular platforms change at lightning speeds. For up-to-date commentary on the digital mode, stay tuned to the HATHWAY blog. You will find business and marketing strategy, current issues, company news, reviews, interviews and more.

Viral is the New Black

February 08, 2011

Viral is the New Black

We have learned from Project Runway host Heidi Klum, that in fashion, “one day you’re in and the next, you’re out.” It has always been assumed that what is trendy this week will not be trendy next month, let alone next year. However, certain fashion trends have surpassed this stigma with a subtle and natural progression that keeps it updated and fresh, very similar to the replication and memes common in viral videos and the world of social media.

How To Start Blogging in 6 Easy Steps

February 07, 2011

How To Start Blogging in 6 Easy Steps

Nothing seems to strike more fear in the hearts of new website owners than starting their own blog. You might have flashbacks to Freshman English, or maybe your web publishing experience is limited to forwarding chain emails. Or perhaps you’re one of the few who really knows what you’re doing, but you want to take your blog to the next level and get the most out of every post. These 6 easy steps will help you enjoy blogging and get you on your way to more hits and higher page ranks.

How Social Media Can Change the Fashion Game

February 03, 2011

How Social Media Can Change the Fashion Game

A new fashion trend has recently emerged that is sending some seasoned fashionista’s reeling: socks with heels. A trend like this needs more than just celebrities and runway models rocking the look, consumers need to see the look being worn by ordinary people, the easiest and most effective way being through social media. Only then will they be able to imagine themselves adopting the trend, and the sorts of situations they could fathom themselves wearing what was once a serious fashion faux paus.

BMW Advertises on Facebook

February 02, 2011

BMW Advertises on Facebook

There is no platform too small, large or populated that will prevent the auto-manufacturing giant, BMW, from exhibiting their product. A recently released pilot project called “BMW EDIZONE” on Facebook (FB) permits fans of the BMW Italy brand page to vote for several custom foil designs from young designers. FB users may also customize their own foils’ based on a BMW branded exoskeleton. Specifically geared toward a younger audience, the winner of this contest will receive a low financing option based on the contestants’ age. Additionally, the winner's design will be produced as a single used car in the Italian market.

3 Things You Can Do to Ensure the Success of Your Web Project

January 26, 2011

3 Things You Can Do to Ensure the Success of Your Web Project

I’m going to share a little secret on how to get the best website ever. Be the best client ever. Wait, what? It’s not the client’s job to design, code, tweak, and publish. Their job is to sit back and relax, shell out the big bucks, and have a super slick website on their desktop in 4-6 weeks. Well, that’s definitely an important part of being a client, but I’ll bet you half those big bucks that you'll want something tweaked, changed or new at yoursite.com. It’s time to get involved with the web production process. You don’t have to take the reins, but it’s your job to help steer.

3 New Features That are Affecting the Way We Use Facebook

January 26, 2011

3 New Features That are Affecting the Way We Use Facebook

Facebook is constantly evolving – new apps, new platforms, and new pages seem to have a never-ending multiplication rate. It can be difficult to wade through all the muck to find what is actually pertinent for business development. We went knee deep in the muck of three new features, so you wouldn't have to.

Web Production for the Rest of Us: Providing Excellent Support

January 20, 2011

Web Production for the Rest of Us: Providing Excellent Support

There’s something extremely gratifying about bringing a shiny new website into the world, especially when it starts getting real use. But there always comes a time when it’s not so shiny and new anymore, and needs a little TLC. Whether you’re sprucing up one of your own projects for a client or providing services for a site created by another developer, offering support and doing it well can take you to the next level as a web producer. Check out these 3 tips.

Top 5 Reasons to Use a Joomla CMS

January 18, 2011

Top 5 Reasons to Use a Joomla CMS

In the world of CMS solutions there are three Open-Source giants: Wordpress, Joomla and Drupal. I have worked with all three solutions over the past eight years and although all three have their own redeeming qualities, only one of them stands alone with overall superiority.

Web Production for the Rest of Us: Part 2

January 12, 2011

Web Production for the Rest of Us: Part 2

So the question is, what makes good code? I think the answer is in the prep work. Its purpose is to set the requirements in stone before the time is spent on coding and to speed up that process since you've planned what to do and how to do it. Here’s 4 tasks you need to start implementing today. They’re effective, simple, and relatively pain-free.

Proper Server Setup for a Joomla Website

January 12, 2011

Proper Server Setup for a Joomla Website

Proper server configuration is critical to maintaining a functional and secure Joomla website. This post goes over some of the common requirements when setting up a new server or choosing a commercial web host.

How to Combine Facebook Pages

January 11, 2011

How to Combine Facebook Pages

Update Fall 2012: Unfortunately Facebook no longer allows you to change your page name if you have more than 200 fans, so the methods described here below will no longer work for you. However, there are ways to deal with this situation and minimize damage and keep your social media marketing campaign optimized and on track. Please contact us if you're interested.


Do you need to change the name of your Facebook fan page, or combine two fan pages together? We found a new workaround thanks to the handy feature on Facebook that lets you merge a fan page with a place page. As far as we know, this is the only way to change your Facebook fan page name or combine two fan pages together to leverage all of your fans.

How to be the Most Interesting Person Online

January 10, 2011

How to be the Most Interesting Person Online

Any writing class you will ever take will always remind you to write for your audience. This goes beyond essays and term papers, it applies to blogs, website content, even status updates and text messages (can you imagine what your newly-converted text messaging Grandma would think about a text from you that read “sup gma, thx 4 da $$ love u :)”?)

Web Production for the Rest of Us: Part 1

January 06, 2011

Web Production for the Rest of Us: Part 1

If you’re like me, you’ve picked up a copy of a web design magazine, thinking you are so cool and so pro (“Look at me, fellow book store patrons, I’m a real web designer. I read web design magazines.”) and eventually find yourself lost, confused, and feeling like an amateur. What the hell is jQref? I’m supposed to already be fluent in HTML5? I can’t design for iPad, I don’t even have an iPad yet! Who am I? ...these may be thoughts that cross your mind.

A Simple Approach to a Better User Experience

December 30, 2010

A Simple Approach to a Better User Experience

The response to “3 Site Trends to Trash” got me thinking about the differences between how web developers see websites and how the average internet user does. For example, can you remember the first time you went on Facebook? I remember my first time a few years back, I thought it was boring, bland, and ended up lost on several occasions. It was enough to put me off getting my own account for a full year. Now that I’ve become a veteran I see it as clean and organized, and I can easily find my way around profiles of ex-boyfriends to beating high scores on snake. The difference in viewpoint changes with how familiar and experienced you become.

3 Site Trends to Trash

December 14, 2010

3 Site Trends to Trash

Does this sound familiar? You’re sitting in the office, taking a short “break” to do some important Google research. You find the site you’re looking for and are greeted by an obnoxiously loud classical piece, causing you to search frantically for the tiny mute button buried at the bottom of the page. You have just become the victim to one of many site fads, the digital equivalent of Uggs and velour pantsuits. Everybody’s sick of them, but maybe you just can’t let go? Here are 3 trends you’ve got to ditch, and why you should do it now.

A Closer Look Into Hathway and Joomla

December 09, 2010

A Closer Look Into Hathway and Joomla

Hathway uses Joomla as their primary platform to develop websites for their clients, ok, but what is Joomla? Many of Hathway’s fans and followers do not know what Joomla is.  It is time to set the record straight.

About Hathway

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