In the world of SEO and online marketing content is King!  Most of what search engines use to determine the position rankings for any particular page or website is due to the content provided by the page and the off-page links associated with it.

It's nearing the end of 2010, and lets face it, people these days are spending more time than ever interacting in the digital world. You have a new product, company, band or brand you want to advertise to the world. There are so many ways to tackle the challenge it's difficult to know what tactic or strategy to choose in launching the next campaign. With a strategic plan mapped out and a little budget for the production of compelling content, a successful Social Media Campaign will pretty much pick up the work from there.

If you’re in the web development business, you’re probably familiar with the stereotypes developers can be thrown in. There’s the typical computer geek, with greasy hair, faded corduroy slacks, and an aversion to all things social or in direct sunlight. Then there’s the “I’m a Mac,” usually seen sporting converse and a suit jacket, a blue-tooth, and a techier-than-thou attitude meant to intimidate. If you’re a developer, which one do you think you fit in? And if you’re a client, which do you want to deal with?

Have you ever taken the time to check out other winery websites? Look familiar?
Maybe your website has a beautiful picture of your vineyard, some Flash imagery of your wine being poured gracefully into a glass, a funny snapshot of the family dog, a few frames of people tasting your wine and having a great time. Sounds good, looks good, covers all the bases. It covers everybody's bases, because most likely, other wineries are using the exact same cookie-cutter imagery, just at different locations.

Your company's brand is what sets you apart from others in your field. It is also how you reach your audience, and integrate yourself into their every day lives. However, finalizing your brand can be a huge commitment and it can be easy to go under budget and not properly represent your company.