The hyper-competitive online environment is a lot like the wild, wild west of marketing. Businesses in industries across the board are struggling to compete and establish a sustainable web business or presence. At HATHWAY, we understand how difficult it can be so we have established the following 6 essential steps to establishing a sustainable business online.

With Mercedes-Benz Fashion Week at a close; designers, fashionistas, journalists, and bloggers alike, shed a little tear and reflect on lessons learned from the iconic event. More so than in season’s past the 2011 New York Fashion Week presented fashion trends and shows to the public at lightning fast speeds, across multiple channels, mobilized and in 140-characters-or-less. In sharp contrast to the way fashion week was covered and executed in the past, many are calling this season’s event the Fashion Week of the people.

We all can agree that adding fresh content and blogs to your website is a great way SEO tool that can then drive potential customers/clients directly to your site. Let’s be honest, infusing creativity and interest into writing day after day can be a challenge. Some days the content simply flows from your fingers and other days getting words onto a page is like extracting that last bit of shampoo from a bottle. No matter how much you squeeze, shake or shimmy; nothing’s coming out. The good news…we've all been there, staring blankly at the computer screen waiting for brilliance to strike with no avail. The better news…with a plan, there are simple ways to get out of that funk and keep your content fresh.

What do Eminem, Chrysler and the Super-Bowl have in common? Detroit. Detroit used to be the nations leading auto-manufacturing city back in the 1960's and 70's, producing the most radical new pieces of metal on four wheels. When the rest of the world was making small gas-saving (at least in that time period) commuter cars, Detroit built the Hemi Cuda, Mustang Mach 1 and the Pontiac GTO. It was the height of automotive excellence in the US, and Detroit was our bedrock.

Nothing seems to strike more fear in the hearts of new website owners than starting their own blog. You might have flashbacks to Freshman English, or maybe your web publishing experience is limited to forwarding chain emails. Or perhaps you’re one of the few who really knows what you’re doing, but you want to take your blog to the next level and get the most out of every post. These 6 easy steps will help you enjoy blogging and get you on your way to more hits and higher page ranks.