If You Build It...They Might Not Come

Tagged in Hathway, SEO, SEO Strategies, Social Media Strategies, Web Business Strategy, Website Strategy

Let’s be honest, putting together a good website is A LOT of work. Coordinating designers, copywriters, programmers, UI designers and a partridge in a pear tree is no easy feat. So after weeks (even months) of hard work, stress, coordination and the correct alignment of planets your website is up! Hooray! Now what?

Web Production for the Rest of Us: Part 2

Tagged in Business Communication, Business Strategy, Tips and Tools, Web Production, Website Strategy

So the question is, what makes good code? I think the answer is in the prep work. Its purpose is to set the requirements in stone before the time is spent on coding and to speed up that process since you've planned what to do and how to do it. Here’s 4 tasks you need to start implementing today. They’re effective, simple, and relatively pain-free.

How to be the Most Interesting Person Online

Tagged in Copywriting, SEO, Tips and Tools, Website Strategy, Writing Strategy

Any writing class you will ever take will always remind you to write for your audience. This goes beyond essays and term papers, it applies to blogs, website content, even status updates and text messages (can you imagine what your newly-converted text messaging Grandma would think about a text from you that read “sup gma, thx 4 da $$ love u :)”?)

3 Site Trends to Trash

Tagged in design, Tips and Tools, Web Development, Website Strategy

Does this sound familiar? You’re sitting in the office, taking a short “break” to do some important Google research. You find the site you’re looking for and are greeted by an obnoxiously loud classical piece, causing you to search frantically for the tiny mute button buried at the bottom of the page. You have just become the victim to one of many site fads, the digital equivalent of Uggs and velour pantsuits. Everybody’s sick of them, but maybe you just can’t let go? Here are 3 trends you’ve got to ditch, and why you should do it now.

A Case for the MVP

Tagged in Hathway, Joomla, Website development, Website Strategy

The concept of the MVP is one of the most important concepts for web developers and clients to master. It will save time and money, help your business scale, and allow you to test your assumptions against the one true test of a website: actual users. So what is an MVP and how can I get one?