With New York Fashion Week in full swing, fashionistas, bloggers, designers and celebrities have flocked to Bryant Park to see what’s in and out for Spring 2012. This is the beauty of the fashion industry. It is a constantly changing, evolving and self-editing industry. Whether the mode of skirt length or the NYFW event itself, nothing is constant from one season to the next.

This is a great lesson to pull into the world of digital and social marketing. Innovate or die!

In 2011 communication moves at lightning speed, faster than ever before. A static marketing or social media plan isn’t going to cut it any more. To get in front of the most consumers (or clients) with the most impact, marketing your brand needs to be a constantly evolving and utterly nimble beast.

Here are HATHWAY’s digital marketing Ins and Outs to help you get started:

The best way to figure out what is hot and what’s not in digital marketing is to do your research and participate. Digital trends change faster than you can say Diane Von Furstenberg. Hell, this list was written yesterday. Things might have changed already. Good luck!