We all can agree that adding fresh content and blogs to your website is a great way SEO tool that can then drive potential customers/clients directly to your site. Let’s be honest, infusing creativity and interest into writing day after day can be a challenge. Some days the content simply flows from your fingers and other days getting words onto a page is like extracting that last bit of shampoo from a bottle. No matter how much you squeeze, shake or shimmy; nothing’s coming out. The good news…we've all been there, staring blankly at the computer screen waiting for brilliance to strike with no avail. The better news…with a plan, there are simple ways to get out of that funk and keep your content fresh.

Let’s be honest, putting together a good website is A LOT of work. Coordinating designers, copywriters, programmers, UI designers and a partridge in a pear tree is no easy feat. So after weeks (even months) of hard work, stress, coordination and the correct alignment of planets your website is up! Hooray! Now what?

Any writing class you will ever take will always remind you to write for your audience. This goes beyond essays and term papers, it applies to blogs, website content, even status updates and text messages (can you imagine what your newly-converted text messaging Grandma would think about a text from you that read “sup gma, thx 4 da $$ love u :)”?)

In the world of SEO and online marketing content is King!  Most of what search engines use to determine the position rankings for any particular page or website is due to the content provided by the page and the off-page links associated with it.

A goal of a search engine is to provide its users with the most relevant web page based on the users search queries. In order to do this, a search engine's underlying functionality is an algorithm which takes thousands of factors, with different weights, found directly on a web page, and orders them in the search results based on their relevancy to the keyword or keyword phrase searched.

Search engines pair your search criteria with the most relevant search results incredibly fast because they already know most all of the web pages available and accessible online. Search engines have what are commonly known as “spiders” which scour the Internet and “index” every page found on the web to be ranked based on their relevancy to search queries.