As technology has evolved, so has the way we must write for the web. Most every day activities revolve around the internet somehow, making it much more people oriented, as opposed to search engine oriented. This has changed the way we must optimize our sites for said search engines. We can no longer hide lists of keywords on our sites by making them the same color as the background, nor should we write articles with asinine keyword repetition. Keyword “stuffing” will destroy your ranking, and human visitors will not stay long to read a repetitive article. As in so much of life, the ticket is balance.