Let’s face it, there are few brands, products or people that go far in the digital realm without a personality. There are some exceptions (see photo above) but for the most part brands that lack personality just fall flat and disappear into the digital abyss. If you’re looking to take your brand and social profiles to a level that engages your audience, try throwing a little charisma into your content.

With last week’s F8 conference, Facebook announced some interesting new changes hitting the platform in the upcoming weeks. If you spend more than a little time on Facebook, you’ve probably noticed some new characteristics. If nothing else you’ve read comments from friends, family and colleagues complaining about how they hate the new Facebook. Yes, let’s complain about how much we hate Facebook, ON Facebook! That makes sense.

Oh Netflix. 
Observing Netflix operate over the last few months has been a little bit like watching a train wreck. You want to look away but you can’t and no matter where your eyes and thoughts are focused you can’t help but shake your head. Let’s pull something positive out of this situation — while watching Netflix dig their own grave is uncomfortable and unfortunate there are lessons to be learned. What could Netflix have done differently? What should we avoid in our own business dealings?

With New York Fashion Week in full swing, fashionistas, bloggers, designers and celebrities have flocked to Bryant Park to see what’s in and out for Spring 2012. This is the beauty of the fashion industry. It is a constantly changing, evolving and self-editing industry. Whether the mode of skirt length or the NYFW event itself, nothing is constant from one season to the next.

Take the best of social web, mix it with ecommerce and you get social commerce, a new trend that is changing the face of online brands and retail. Over the last year, this e-mashup has been on the rise and presents online stores a new way to engage customers and increase sales.