In the world of SEO and online marketing content is King!  Most of what search engines use to determine the position rankings for any particular page or website is due to the content provided by the page and the off-page links associated with it.

How do you create content that is compelling and attractive so that other sites want to link to it?

Before writing any compelling content, a comprehensive understanding of the target audience is essential.  Knowing the demographic of your target market will help narrow your focus to a more manageable topic for discussion.

Tips for writing compelling content for the web:

• Develop themed tutorials (preferably video):  Creating instructional videos that answer common questions asked i.e. FAQs is a good way to attract links. Answer a question better than your competition.
• Write a provocative declaration:  Write valuable and controversial articles that probe interactions with your target audience. Be opinionated and engaging while providing trustworthy content.
• Create viral “call-to-action” content:  Produce content that explicitly asks the audience to interact with your article or website.  Create a giveaway or campaign that rewards participation.

Mental checklist before publishing your compelling content:

• Will my target audience enjoy this topic?
• Can this content go viral?
• Will other sites want to link to it?
• How is my grammer?
• Will this content spark a reaction from my viewers and probe them to interact?

Remember, target audience participation and retention is very attractive to the Search Engines. So, make sure to know your audience and provide valuable and memorable content to attract new viewers and back-links.