Today, it’s difficult to imagine life without social media. Many of us wouldn’t know what to do with ourselves if we couldn’t update our network with a current relationship status, favorite band or lunch ideas. While it may seem that social media is the relative new kid on the block with the more recent popularity of platforms such as Facebook and Twitter, this isn’t a new fad.

Regardless if you take a genuine interest in fashion or have a simple rotation of outfits that are barely distinguishable, each of us has a distinct style that speaks to our personality. Although you may not have considered it, the technology you choose is a distinct part of your personal style. We’ve all heard the saying — The clothes make the man. In 2011, it’s more likely that the phone makes the man (or woman).

Uprising. Revolution. Death. Not the first things that come to mind when speaking of Twitter. None-the-less, the micro-blogging platform has taken center stage as a key player in social change around the world as of late.  Throughout history, technology has played an essential role in political and economic development of mankind. Twitter has now cemented its position in the history books as a disruptive technology.

Youthful rebellion and innovative technology can be a dangerous mix but we’ve found a way to make it work.  We are HATHWAY, an interactive marketing agency in Southern California breaking rules, pioneering new technologies and winning-over clients across the globe. Our practice wasn’t found in a book or out of competitive necessity. We know no other way. We were born this way — Born Digital.