What do Eminem, Chrysler and the Super-Bowl have in common? Detroit. Detroit used to be the nations leading auto-manufacturing city back in the 1960's and 70's, producing the most radical new pieces of metal on four wheels. When the rest of the world was making small gas-saving (at least in that time period) commuter cars, Detroit built the Hemi Cuda, Mustang Mach 1 and the Pontiac GTO. It was the height of automotive excellence in the US, and Detroit was our bedrock.

A new fashion trend has recently emerged that is sending some seasoned fashionista’s reeling: socks with heels. A trend like this needs more than just celebrities and runway models rocking the look, consumers need to see the look being worn by ordinary people, the easiest and most effective way being through social media. Only then will they be able to imagine themselves adopting the trend, and the sorts of situations they could fathom themselves wearing what was once a serious fashion faux paus.

It's nearing the end of 2010, and lets face it, people these days are spending more time than ever interacting in the digital world. You have a new product, company, band or brand you want to advertise to the world. There are so many ways to tackle the challenge it's difficult to know what tactic or strategy to choose in launching the next campaign. With a strategic plan mapped out and a little budget for the production of compelling content, a successful Social Media Campaign will pretty much pick up the work from there.

Your company's brand is what sets you apart from others in your field. It is also how you reach your audience, and integrate yourself into their every day lives. However, finalizing your brand can be a huge commitment and it can be easy to go under budget and not properly represent your company.