In the world of SEO and online marketing content is King!  Most of what search engines use to determine the position rankings for any particular page or website is due to the content provided by the page and the off-page links associated with it.

University websites are often awe-inspiring with large images of wholesome-looking students studying outdoors or intense athletes tearing up the field with a packed stadium in the background. Below these impressive banners, events calendars and latest news are generally featured. Links to admissions, alumni, and donor pages are either featured at the top or at the very bottom. This is a relatively functional, and very common, university website.

In a recent discussion about the state of the media and business in regards to “new” media versus “old” media (old media being publications that produce original work, while new media are generally aggregators that republish news stories), it was suggested that the internet era is killing business and turning back the digital clock into analog is the only way to salvage our economy.