San Luis Obispo, CA (May 11, 2011) — HATHWAY, an interactive marketing agency based in Southern California is soon to launch Born Digital, a digital campaign announcing new HATHWAY services. The campaign kicks-off in May featuring an amplified HATHWAY brand and social media presence that speaks of the company’s youthful rebellion combined with a living knowledge of innovative technology.

“Born Digital is a campaign created to provide commentary on the current digital age and evolution of technology and business platforms we use everyday,” said Kevin Rice, HATHWAY Chief Marketing Officer.  “HATHWAY is a company that has evolved and was raised with the services we provide for our clients. We were born digital. We live our solutions.”

HATHWAY was born digital in a garage in San Luis Obispo, CA and founded by Jesse Dundon and Kevin Rice, two graduates of Cal Polytechnic State University, San Luis Obispo.  Seeing tremendous growth since its humble beginnings, HATHWAY has gained clients across the US as well as internationally. Once strictly an open source web development company, HATHWAY has grown into a full service, interactive marketing agency offering an expanded menu of user experience-centered solutions.

With a diverse portfolio of existing clients, HATHWAY serves global brands, small businesses and start-ups in the fashion, entertainment, technology, education and consumer products industries. The company’s expertise lies in staying ahead of new technology while building streamlined, branded user experiences and digital campaigns across a variety of platforms. The HATHWAY difference is a fresh experiential understanding of interactive technology with complex digital solutions created under one roof.

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