What We Do Best

We are Hathway. Within the ever-changing digital realm we close the gap between strategy and creative, building interactive experiences with the newest technology. Innovation strong, we provide solutions that transcend device, medium and touch point.

Search Engine Optimization

Direct traffic, don't stop it.

Search Engine Optimization is the art and science behind obtaining higher placements in search results pages for specific keywords that your customers or audience is searching for. The companies that rank at the top of Google and Bing searches aren't just lucky - they work at it. Search engine optimization is an essential element of your digital marketing strategy requiring a thorough understanding of how search engines work, and the time to implement necessary optimization efforts.

At HATHWAY, we have a team of search engine marketing and optimization experts with the skills to take your website traffic to the next level. Beginning with keyword research - identifying what your audience actually searches for. Followed by keyword implementation into your page copy and meta-copy. We even specialize in structural optimization for large-scale web properties. Lastly, we employ a number of "white-hat" strategies for generating legitimate backlinks. Of course there is more, but you will have to call us to learn more about our secret SEO sauce.

Services

  • Keyword research and analysis
  • Keyword-friendly page copy
  • Structural website optimization
  • Backlink generation