The hyper-competitive online environment is a lot like the wild, wild west of marketing. Businesses in industries across the board are struggling to compete and establish a sustainable web business or presence. At HATHWAY, we understand how difficult it can be so we have established the following 6 essential steps to establishing a sustainable business online.

Today, it’s difficult to imagine life without social media. Many of us wouldn’t know what to do with ourselves if we couldn’t update our network with a current relationship status, favorite band or lunch ideas. While it may seem that social media is the relative new kid on the block with the more recent popularity of platforms such as Facebook and Twitter, this isn’t a new fad.

Uprising. Revolution. Death. Not the first things that come to mind when speaking of Twitter. None-the-less, the micro-blogging platform has taken center stage as a key player in social change around the world as of late.  Throughout history, technology has played an essential role in political and economic development of mankind. Twitter has now cemented its position in the history books as a disruptive technology.

Social media has revolutionized the way we gather information. Not only do major news outlets (and most smaller online periodicals) leverage social media to push news further into the web, most Facebook and Twitter users have reported to gathering the majority of their news from their feeds.