User experience (UX) strategy unites interface design, graphic design, content, technology and strategy to create a seamless digital experience for consumers and users that visit a site or online business. At HATHWAY the user experience is at the core of everything we do. Through demographic and psychographic discovery unique to each client’s brand, HATHWAY digital strategists are able to map out websites, mobile applications and social applications that allow users to navigate through pages with ease, improving usability and ultimately maximizing conversions.