Take some Norwegian fisherman, GPS maps, augmented reality technology and the social web and you have Hooked.no, a Norway-based fishing project and HATHWAY innovation. So much more than just information on rod and reel, Hooked.no allows users to create profiles, share stories and find the perfect fishing spot through an augmented reality mobile application. It’s pretty much the coolest thing to happen to fishing since sliced sashimi. Fishing in Norway will never be the same.